Campaign concept and graphic development for ELISAVA Masters and postgraduates 2021
@jaumealeman and me created a verbal
and graphical concept that coexists with Elisava's main identity.
Unlearn explores the idea of unlearning previous knowledge in order to learn something new, rethinking and exploring the boundaries of what you know, looking for new ideas.

The visual language consists of the mixture of Reckless by @xyz_displaay
and Helvetica, in context with previous footage of students work, showcasing the range of projects produced by Elisava's students.

We developed a manifesto that summarizes the spirit of the Masters at Elisava, a way of seeing education that can be applied to any learning experience in the Elisava’s school.